The business world has changed and continues to change at a rapid pace. It goes without saying that branding and marketing has needed to drastically change too or risk being left behind
In my line of work, I have been involved in assisting hundreds of clients in different industries carrying out business-to-business sales and marketing activities through a variety of techniques and communication channels and this gives me a unique perspective on what actually generates the best results
As part of a well-considered program, it can help establish or enhance critical relationships and become a cost-effective means of recognizing activities that benefit the business. This article describes the many issues to consider if a corporate gift program is to succeed
At a half a cent, advertising specialties are less expensive per impression than most other marketing media. The pass-along rate is similarly exceptional. If you’re looking for ways to prove value to prospects and existing clients, we’ve got exclusive data for you to present.
Without a good question there will be no good answer. The starting point of a successful promotional product is a good briefing. The nice thing about the briefing is that it directs the result and indicates immediately where the potential gaps are in the information
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