Featured Categories

Our Ranges Catergorised

Covid-19 Essential Products ->

Promotional Display -> (228)

Workwear & PPE -> (457)

Eco Friendly Gifts -> (943)

Executive Gifts -> (3838)

Mens Gifts -> (2557)

Ladies Gifts -> (6728)

At The Office -> (4122)

Caps & Clothing -> (3826)

Luggage & Bags -> (5691)

Pens & Writing -> (6547)

Folders -> (1594)

Drinkware ->

Homeware & Hotel -> (5571)

Kiff Keyrings -> (1533)

Tea & Coffee Time -> (1458)

Behind The Bar -> (1068)

Clocks & Watches -> (3513)

Computer Accessories -> (983)

Conference Corner -> (22)

Fresh Outdoors -> (1488)

GiveAways & Novelties

Gizmos & Gadgets -> (2886)

Lights & Torches -> (1230)

Personal Stuff -> (2062)

Radio's & Sound -> (635)

The Golfing Range -> (737)

Tools & Hardware -> (419)

Travel Things -> (1524)

Kids, Fun & Games -> (2456)

Leather Range -> (308)

Purely Promotional -> (1668)

Smoking Section -> (430)

Sports Section -> (1194)

Stationery Supplies -> (2418)

Sunglasses & Novelty -> (503)

Purely African -> (1253)

Appliance Arena -> (655)

Our Brands


Sort By Brand Names


Sort By:

Product Colour ->

Product Material ->

Receipients Personality ->

Season ->

Specific Occasion -> (865)

Sort By Price


Specify own range


Predefined ranges

Under R1.00
From R1.00 to R5.00
From R5.00 to R25.00
From R25.00 to R50.00
From R50.00 to R100.00
From R100.00 to R250.00
From R250.00 to R500.00
From R500.00 to R1,000.00
From R1,000.00 to R1,500.00
From R1,500.00 to R2,500.00
R2,500.00 and above

Sort by Personality


Language Selector

Currency Selector

How do you choose a promotional product? by Perkal

There comes a time in every marketer's life when the perfect promotional product seems impossible to find. Unless you've managed to have your logo printed on every promo product in existence, then take comfort in the fact that it's not actually an impossible feat! Whether you represent a startup company that has never advertised or you're an experienced professional with decades of experience, it's almost guaranteed that you would wonder how to choose the right promotional products for your needs.
There is no universal formula to find the promotional item that exactly meets your specifications, and not every company and organization will find value in the same products. But, you will learn how to tailor your promotional advertising efforts to your audience if you learn these four concepts!

Know Your Target Demographic
First, you should figure out what types of people you want to reach. Who is your primary audience? What do your frequent customers all have in common? Once you know WHO your products and services benefit, then you can research their interests. For example, a yo-yo might not be your best option when you’re advertising for a tattoo parlor. If you’re a towing or roadside assistance company, then an item such as a CD visor, an air freshener, or a roadside emergency kit is a wise investment. Analyze your customer base and figure out what makes them tick. If you're still stuck, then you could even mail or email a short survey to your clients to ask them which promotional products they'd use the most.    

Name Your Price
If you’re just starting a business and working out of pocket, then five-hundred customized leather briefcases might not be the most financially sound choice!  On the other hand, if you’re already an established company like Microsoft, you’re probably not going to waste your time with personalized pens. It's true that you have to spend money to make money, but it’s also important to find a middle ground that puts you firmly in the playing field without decimating your bank account. Closely assess your budget and find out how much you can afford to spend on promo items before you actually purchase them.        
Adhere to Your Campaign
If your company has a longstanding slogan or image it wants to present to its current and potential customers, then your promotional product should be consistent with that. Avoid choosing controversial promotional items if you're a family-friendly business, for example. However, in some cases, promotional products that are in stark contrast to your message can also be very effective attention-getters. If you do decide to put together an unconventional promotion, just make sure you are organizing everything well and taking all of the possible outcomes into account before you proceed.
Think about Your Product's Distribution
The size and structure of a promotional product can sometimes limit its distribution. Light and thin items like pencils, magnets, and calendars can easily be bulk mailed or left in mailboxes.  Larger and bulkier items like apparel and mugs can more easily be handed out at trade shows.  Expensive items like computer hardware and watches should be hand-delivered or sent via insured mail.  You know your audience better than anyone, so use your best judgment before making any important promotional decisions.   

This article was published on Thursday 03 October, 2013.

Product Search Tool

Use a keyword or product code to find the appropriate product.
Advanced Search
Search Help [?]

Members Login

Your Email Address
Your Password

Log in is done securely
Not yet a Member? Join now
Forgot password? Click here

Why Choose Perkal?

70000+ products from over 300 suppliers all over the world.

No Minimum order requirements on 99% of our range

Extremely Competitive Pricing We will beat any written quote!

Every Product is  Guaranteed

Our Site is 100% Safe & Secure. We use 128 bit encryption to secure our site

Discounted Pricing for Corporate and Trade Clients

We offer Branding on every product with a quick turnaround time

Served over 20000 happy customers to date

Unparalleled Customer Service

We can source almost any product from our China Office - subject to min orders

Current Bestsellers

Wooden Pencil
01. Wooden Pencil

Bottle opener Keyring - Min Order 100 units
02. Bottle opener Keyring - Min Order 100 units

Activate Mints
03. Activate Mints

Key Finder - Whistle Keyring
04. Key Finder - Whistle Keyring

Pop-It Bottle Opener Keyring
05. Pop-It Bottle Opener Keyring

Penflex Ballpoint Clear Meduim Black 50 - Min orders apply, plea
06. Penflex Ballpoint Clear Meduim Black 50 - Min orders apply, plea

Pencil with Erazer
07. Pencil with Erazer

Executive Talking Clock-Silver

08. Executive Talking Clock-Silver


Maxwell & Williams Wba Chef Bowl 6Cm - Min Orders Apply
10. Maxwell & Williams Wba Chef Bowl 6Cm - Min Orders Apply

Product Of The Week

Solar Torch Key Ring: 3 LED - Eco-friendly
Solar Torch Key Ring: 3 LED - Eco-friendly
Price  R49.99  
Buy Now

Featured Products

One Handed Colourfull Pepper Grinder - Min Order: 20
One Handed Colourfull Pepper Grinder - Min Order: 20

News & Articles

New Articles (3)
All Articles (617)
Corporate Gift Articles (401)
Corporate Gift Ideas (11)
Corporate Gifts - Branding (6)
Gadget Articles (60)
Gifts in The Press (75)
Promotional Clothing Articles (38)
Webpage News (18)
General News (31)

Search Articles Text


Latest products

Cartridge B1 P2

Cartridge B1 P2

Our Price: R125.69

Follow Perkal

Follow Me on Linkedin Follow Me on Pinterest