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What Makes a Good Logo? by Perkal

A companies logo is a powerful thing. For example, say the words "golden arches" and just about everyone will think of McDonald's. The "red bullseye" is strongly associated with retailer Target. Getting customers to remember your brand starts with an effective logo design.

We at Perkal know a little bit about what makes a good logo. It's quite literally our middle name! A great logo is kind of like beauty: it's in the eye of the beholder. However, since we are in the logo business, we wanted to establish a few basic guidelines to help you with that one-of-a-kind design.

Factors such as uniqueness, adaptability, aspect ratio, scalability, and a logo's ability to work without color are all things to consider when designing a logo for your company.
The Purpose of a Logo

Your logo is often times the first impression people will have of your company. Whether it's on the sign outside your business, on a business card, or on your website, it's the calling card that represents who you are as a business. It's most likely what a customer will remember after they've left.

A great logo can be printed on business cards, brochures, newsletters, letterhead, T-shirts, umbrellas, or personalized pens and never lose its message to customers.

A good logo conveys some kind of metaphor as a printed design and effectively communicates the intended message or image. This requires an eye for images, color, text, style, and geometric proportion. A logo that is representative of a company, organization, event, or campaign will best deliver the desired message.
The Originality of a Logo

Being unique doesn't mean your logo has to say what your company does or offers. Starbucks' logo isn't a coffee bean, and if you didn't know that Apple was a computer/technology company, you might think they owned several apple orchards. Yet both companies' logos are immediately recognizable even without any wording.

A logo is one of the most effective marketing tools in the advertising world, but you can use it even more effectively by following some basic rules. Do not copy a popular logo from a well-known company, and avoid making your design similar to another logo with the hope of getting more attention. Copying another company's work will actually have an adverse effect on your business!
The Simplicity of a Logo

Powerful doesn’t have to mean complicated. The best logo designs are all very simple, which makes them the most recognizable. Yet a simple design isn’t always the easiest to achieve.
Easy Does It!

Words aren’t necessary in a logo, but they may be used in conjunction with the image. It’s important to keep in mind that a logo should be able to stand on its own. It should be easy to describe to someone who’s never heard of your brand before.

A logo should also be distinctive enough to be immediately recognizable. This may sound difficult; simple and distinctive don’t always come together easily. However, if you remember to keep it simple first, you’ll eliminate a lot of the stress of coming up with a great design.

Additionally, having a simple design means it will be easy to alter the size or color, which is key when printing your logo on promotional products! Since most products will cost you more money for each additional color, being able to effectively reprint your logo in one color is a huge asset.
The Size and Shape of a Logo

Speaking of printing a logo, let's discuss aspect ratio. Aspect ratio is the space required to reproduce your logo. It is also called the footprint, and it’s something that is easily overlooked when first designing a logo.

Horizontal aspect ratios are great for web banners, while circle logos are very strong visually. These are just a couple of factors to consider while designing your own logo.

If you're not all artistic, consider hiring an artist or graphic designer to help you with your vision. Graphic artists have many resources to simplify art, enhance images, and rescale designs. This process was once done by hand-drafting designs that were later reproduced on art paper. Today, logos are generated by computer software that electronically accesses shapes, artwork, and colors.

It is crucial that the printed final version reproduce an equal quality logo image, regardless of size. This makes the logo reproducible while maintaining its integrity.
The Evolution of a Logo

It's also important to know that once you've come up with your logo it doesn't hurt to go back and revisit it from time to time. Even powerhouse tech companies aren't immune to the change. In mid-2015 Google unveiled a brand new logo. It was the first redesign the logo had undergone in 16 years. The logo also morphs into a series of dots when you search for something on its website or on a mobile device.

Still, it doesn't take away from the Google brand. If you see that multi-colored "G," with or without the serif style, you'd know it was the search engine. That's how you know a logo is effective and works for your brand.

Above all, creating a great logo will only advance and grow your business. Simple, clean, and strong design are all key factors in the designing process. Just remember to keep experimenting! Don’t be afraid to come up with several different designs and go with the one that you and your team like the best.

This article was published on Friday 02 February, 2018.

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Why Choose Perkal?

70000+ products from over 300 suppliers all over the world.

No Minimum order requirements on 99% of our range

Extremely Competitive Pricing We will beat any written quote!

Every Product is  Guaranteed

Our Site is 100% Safe & Secure. We use 128 bit encryption to secure our site

Discounted Pricing for Corporate and Trade Clients

We offer Branding on every product with a quick turnaround time

Served over 20000 happy customers to date

Unparalleled Customer Service

We can source almost any product from our China Office - subject to min orders

Current Bestsellers

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Wooden Pencil
01. Wooden Pencil
R0.94

Bottle opener Keyring - Min Order 100 units
02. Bottle opener Keyring - Min Order 100 units
R4.50

Activate Mints
03. Activate Mints
R3.70

Key Finder - Whistle Keyring
04. Key Finder - Whistle Keyring
R39.80

Pop-It Bottle Opener Keyring
05. Pop-It Bottle Opener Keyring
R3.78

Penflex Ballpoint Clear Meduim Black 50 - Min orders apply, plea
06. Penflex Ballpoint Clear Meduim Black 50 - Min orders apply, plea
R1.37

Pencil with Erazer
07. Pencil with Erazer
R0.95

Executive Talking Clock-Silver

08. Executive Talking Clock-Silver
R69.00

VUVUZELA
09. VUVUZELA
R29.95

Maxwell & Williams Wba Chef Bowl 6Cm - Min Orders Apply
10. Maxwell & Williams Wba Chef Bowl 6Cm - Min Orders Apply
R9.00

Product Of The Week

Shoe Disinfectant Door Mat - Min 10 units

Shoe Disinfectant Door Mat - Min 10 units
Price  R789.00  
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Featured Products

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3-piece gift set
3-piece gift set
 R181.48 

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