Promotional items and corporate gifts have been acknowledged as one of the most effective tools for marketing. They have the potential not only to create brand image in a competitive world, but also to increase your business profits. A promotional item that durable and of good quality can be applied for daily use and is also valued by a large number of people.

Today, there is a large variety of products that can be personalized with your brand name, logo and a message. Personalized gift would make your product more effective as a corporate gift. You can implement your own creative ideas, but make sure that they meet your stated objective of showing appreciation to the existing clients and bringing in new clients for better profits.

Some commonly used promotional products include mugs, promotional pens, umbrellas, diaries, desk organizers, business card holders and magnets etc. These are just a few, but the collection is great and wide. The choice of gift will largely depend on your target audience.

A promotional office mug is also a good choice as it is can be put to everyday use in homes as well as offices. You can personalize the mug with your company's name, logo and a message to constantly remind the user about your brand and services. You can even consider adding a catchy punch line to show how much you care about your clients' needs.

Choosing the most appropriate corporate gift is a tough task, as you would need to analyze a number of factors. Some of these factors are as follows:
 

What brand image are you intending to build.
What type of promotional gifts are you planning to distribute.
On what occasion have you decided to distribute these corporate gifts?
If you want to target a large audience, then it is advisable that you go for an economical range of promotional products. However, cheaper promotional product does not mean that you have to compromise with quality. No matter what you may choose to give, the quality of the product should be best, as it would reflect the identity of your company. For instance, if you choose to give a desktop clock or a customized wrist watch, then your customers should not complain about its working. Thus, if you have to settle for a less expensive product because of large distribution, then you should go for products like key rings, pens, coasters and calendars etc.
 
The basic idea behind these corporate gifts is to promote customer loyalty and generate goodwill for your brand. The message imprinted on these products serves as a form of advertising.
 
Corporate gifts and promotional products should always give a favorable impression to your new and existing clients.