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Ethical Corporate Gift Giving by Perkal

Gifts! Corporate Gifts have over the year proved to be an effective marketing tool for organizations across their products and services. The ethics of giving and receiving corporate gifts can be confusing and require care and attention in such culture sensitive corporate world.      

The end of the year – Holiday Season; is not the only season can have an impact on business life beyond office parties and time off work. Corporate people can enjoy it all round the year. However, as the subject of corporate gifting bring up number of ethical challenges.

There is no second though on giving and accepting of gifts or giving Promotional products Ottawa has an important role to play in building business partnerships, relationships and practice. A meal with your business partners can help build a relationship and a simple customized pen can remind customers of you every time they need to write something.

When a gift is not a gift? First of all, consider what's your point of the corporate gifting? Is it for influence a relationship? Or just improper conduct? Or just a simple token of thanks?

What they Really Expect?
It goes without saying that if the aim is to create a "favorable" act in return for the gift then it is not probably a kind gift.

Timing plays the most important factor. Are you on the brink of closing a large deal with your customer that can be secured, would it going to increase your end of the year bonus. Consider the appropriateness of the Corporate Gifts and whether it is proportional to the level of the recipients.
What make a gift a "lavish gift" can be very difficult to judge. Sometimes, the exact value of Corporate Gift can be very hard to determine. And this is where you have to show your talent.

Pick The Right Gift for Right Person
Who is the gift for? Giving gifts to certain person, the level of git you should give to him can be very difficult to determine. Pick the right Corporate gift for right person.

How Company Handle Their Staff?
Many companies have no gifting protocol for their own staff and employees. However, occasionally on some big achievements and special days, companies appreciate their employee's hard work, efforts and   dedication for their work. Additionally, corporate gifting policies may be put in the place when it comes to public offices.

Gift Giving Policies
If the company have bunch of rules on giving and accepting corporate gifts; they need to guide their employees on that. It generally includes approval from their line manager or someone senior; according to it, a gift registered. Sometimes gifts of high value might be required to be donated to charity or to the company. High value gift can be auctioned too at the end of the year to raise the funds.

So, no need to Grinch, communicate on your Corporate Gifting policies with your employees and others you do business with. Encourage employees to go with the ethical implications before giving and receiving gifts.

This will save both, your embarrassment and potentially, your organization's reputation as well.  

 

This article was published on Monday 01 June, 2015.

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