Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, more than 750,000 different products are available for use in promotional advertising campaigns and promotions. The arsenal of products available for promotional merchandising range from clothing items to functional office gifts.
The promotional advertising industry consists of various professionals working together to identify client needs and provide promotional products to meet those needs. Sales representatives develop a client base and then place orders for those clients through their distributor. Sales representatives typically work on a commission basis and may have specialized account representatives, who work for the distributor, to handle orders from the time of placement all the way through approval, production and delivery of the final product. Distributors place orders received from sales representatives with suppliers in the industry.
Each promotional product used in promotional merchandising is imprinted with information related to the company or event. Depending on the goal of the promotion, imprints typically include the company name, logo or event slogan. With promotional merchandising, companies and organizations can create a targeted advertising campaign while providing recipients with a useful and functional item.
In the promotional products industry, wearables is a term used to describe common promotional gifts that a recipient would wear. This includes items such as polo shirts, hats, jackets and other apparel. This promotional merchandising segment provides opportunities for companies and organizations to create a walking billboard when recipients wear items embroidered with their logos and slogans. Other wearables include company uniforms, T-shirts and sweaters.
The promotional products industry also offers a plethora of additional items commonly used as promotional merchandise. This includes office products, such as pens, USB sticks and calendars. Other advertising specialty items include imprinted mugs and water bottles, embossed leather binders and etched crystal awards or glassware. Beyond apparel and office products, companies and organizations can also use gift baskets, chocolate and candy items for promotional purposes
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