Corporate gifts are given to employees and clients. They are presented traditionally on the occasions of new joining, promotions, retirements and holidays. Corporate gifting is a means of recognizing activities that promotes business. The concept has many potential benefits such as boosting company morale and building brand image. In India, corporate gifting usually takes place at the time of Diwali which is the biggest festival of the country.


Corporate gifts are an essential part of office culture and means of doing business. They are presents given by a company to employees and other clients and customers. The gifts which are presented to employees and staff are known as internal gifts, while external gifts are the ones given by the company to clients and customers. The external gifts may also be a contribution to a local charity or as part of public or community support to outside agencies.

Corporate gifting is traditionally done on the events of new joining, promotions or retirements and on special occasion and holidays. They are given as tokens of appreciation and signs of goodwill to employees. Companies also give corporate gifts when welcoming new clients or honor long term association or business partnerships.

Corporate gifting brings many potential benefits to the company and it is considered to be a cost-effective means of recognizing activities that fosters and promotes business.  It helps build team cohesion and boost morale among employees. The gifts from the company let the employees know that they are valued in the office and their hard work doesn’t go unnoticed.  Corporate gifts act as tokens of acknowledgement and rewards which make the office staff feel appreciated and thereby making the employees develop more affinity with the company. When corporate gifts are presented to clients and customers to show thankfulness and gratitude, it makes people secure and strong in their business relationships with the company and enhancing personal with customers is a major advantage in any business.

Corporate gifts differ from promotional items as corporate gifts are usually exclusive and of higher value. They are often monogrammed with the company’s logo or brand, and presenting them spreads out the visibility and familiarity of the brand. Thus corporate gifting can also be a powerful image building and branding tool which makes the company brand more memorable and a familiar name to outside audiences.

The timings for corporate gifting may differ from company to company or one region from another but they are commonly presented traditionally on office occasions and holidays. Major festivals are also one of the usual time for corporate gifting and in the country of India, most company arrange Diwali gifts for employees on the occasion of the festival of lights. Diwali is the biggest festival of the country and it also marks the start of the Hindu New Year.

The festival is a very important part of Indian traditions and companies usually go for exclusive Diwali gift items for employees. Nowadays, in the age of internet shopping, online Diwali gifts shopping has been an increasing trend and anyone can find a wide range of Diwali gift ideas for employees online. Ordering corporate Diwali gift items online saves considerable time and money for the company as most gifts portals offer exclusive discount on bulk orders for the best Diwali corporate gifts. Moreover the gifts does not necessarily need to be handed in person as the companies can also send gifts for Diwali to employees through the web services.