Featured Categories

Our Ranges Catergorised

Eco Friendly Gifts -> (904)

Executive Gifts -> (5453)

Mens Gifts -> (2554)

Ladies Gifts -> (6686)

At The Office -> (4056)

Caps & Clothing -> (3650)

Luggage & Bags -> (5594)

Pens & Writing -> (6501)

Folders -> (1594)

Drinkware ->

Homeware & Hotel -> (5570)

Kiff Keyrings -> (1527)

Tea & Coffee Time -> (1448)

Behind The Bar -> (1060)

Clocks & Watches -> (3334)

Computer Accessories -> (983)

Conference Corner -> (22)

Fresh Outdoors -> (1486)

GiveAways & Novelties

Gizmos & Gadgets -> (2881)

Lights & Torches -> (1228)

Personal Stuff -> (2017)

Radio's & Sound -> (620)

The Golfing Range -> (735)

Tools & Hardware -> (418)

Travel Things -> (1505)

Kids, Fun & Games -> (2447)

Leather Range -> (308)

Purely Promotional -> (1660)

Smoking Section -> (431)

Sports Section -> (1195)

Stationery Supplies -> (2416)

Sunglasses & Novelty -> (479)

Purely African -> (1226)

Appliance Arena -> (655)

Our Brands


Sort By Brand Names


Sort By:

Product Colour ->

Product Material ->

Receipients Personality ->

Season ->

Specific Occasion -> (874)

Sort By Price


Specify own range


Predefined ranges

Under R1.00
From R1.00 to R5.00
From R5.00 to R25.00
From R25.00 to R50.00
From R50.00 to R100.00
From R100.00 to R250.00
From R250.00 to R500.00
From R500.00 to R1,000.00
From R1,000.00 to R1,500.00
From R1,500.00 to R2,500.00
R2,500.00 and above

Sort by Personality


Language Selector

Currency Selector

Corporate Gifts Carry Your Companies Marketing Message To Client by Perkal

When we decide on a price for our products and services we have established our chosen profit margin. As part of that process we figure in the cost of marketing, but this figure does not always include purchasing gifts for our clients. Gifts are often purchased on a whim, or out of guilt or gratitude. Business gifting should be a part of the marketing costs, and the gifts should be viewed as marketing tools.

Once we establish an annual budget or a % of purchase price to be designated for gifting we can begin to plan every year on appropriate gifts for clients that are;

1) marketing tools

2) consistent

3) appropriate in cost

4) part of a branding program.

All of these factors should be considered for each and every gift.

1) Marketing tool: The gift says a lot about your company and your relationship to the client. If it is a gift with advertising then it is considered just that, ....advertising (not a gift). As a marketing tool (not advertising), the gift should reflect your companies values and mission statement.

Example: Car repair shop mission... to provide proper preventitive maintainence and repairs for our customers to keep their car in the best possible working condition at all times. Gift ideas might include a tire pressure gauge in an attractive box, automotive maintainence book for the glove compartment, % off coupons for next scheduled maintanence, or a gift certificate for a car wash.

Realtor mission...to provide help in all aspects of buying or selling a home or commercial property. Book on home repair, free gardening service for 2 months, gift certificate to Home Depot, one night stay in vaction area where client might think of purchasing a vacation home.

2) consistent: Once you have decided to give gifts you MUST make it as much as part of the sale as the signing of the contact. Consistency is critical. If you give a gift once and then never again the value of the gift deminishes with each sale thereafter. It may vary in form from gift baskets, to coupons, to greeting cards, to gift baskets again, but it must be a part of the sale. It is possible to make a habit of gifting annually as well but it's not good to give the same gift to all clients, especially in niche markets where the clients might know each other.

3) Appropriate in Cost: The gift needs to remain preportional to the value of each customer in terms of returns. ( Don't forget referrals here. If you have a customer that only purchases $100 annually but has given you 30 referrals that amount to $8,000 in sales, show the customer appropriate appreciation for those referrals.) Of course the cost of the gift should be in direct relationship to the amount of purchase. If your auto shop just sold a $20 oil change to a customer you aren't going to give them a $5 dollar gift certificate. But your client just purchased a $1,000,000 home from you they probably won't be impressed with a Home Depot $25 gift certificate. That is why it is so important to figure the cost in as a part of doing business. If you have been going "paycheck to paycheck" and are strapped for cash when you make a sizable sale and all the profits of that sale need to go to pay bills then you will be losing the opportunity to secure that customers loyalty. The cost of gifting needs to be set aside and used promptly to let clients know you appreciate their business. If you wait until the end of the year, they may have moved on to another company and you have lost them as a client. Its too little too late.

4) Branding: Finally, don't miss the opportunity to brand your company through your gifts. If you sell office copiers, your gift might include a maintance service or monthly paper suppliesArticle Search, or a free toner. When your client thinks copiers make sure he thinks of your company only. Make your clients rave about how you "take care" of them. They will come to depend on you for your service and expertise as well as your products.

This article was published on Friday 01 September, 2017.

Product Search Tool

Use a keyword or product code to find the appropriate product.
Advanced Search
Search Help [?]

Members Login

Your Email Address
Your Password

Log in is done securely
Not yet a Member? Join now
Forgot password? Click here

Why Choose Perkal?

70000+ products from over 300 suppliers all over the world.

No Minimum order requirements on 99% of our range

Extremely Competitive Pricing We will beat any written quote!

Every Product is  Guaranteed

Our Site is 100% Safe & Secure. We use 128 bit encryption to secure our site

Discounted Pricing for Corporate and Trade Clients

We offer Branding on every product with a quick turnaround time

Served over 20000 happy customers to date

Unparalleled Customer Service

We can source almost any product from our China Office - subject to min orders

Current Bestsellers

Wooden Pencil
01. Wooden Pencil

Bottle opener Keyring - Min Order 100 units
02. Bottle opener Keyring - Min Order 100 units

Activate Mints
03. Activate Mints

Key Finder - Whistle Keyring
04. Key Finder - Whistle Keyring

Pop-It Bottle Opener Keyring
05. Pop-It Bottle Opener Keyring

Penflex Ballpoint Clear Meduim Black 50 - Min orders apply, plea
06. Penflex Ballpoint Clear Meduim Black 50 - Min orders apply, plea

Pencil with Erazer
07. Pencil with Erazer

Executive Talking Clock-Silver

08. Executive Talking Clock-Silver


Maxwell & Williams Wba Chef Bowl 6Cm - Min Orders Apply
10. Maxwell & Williams Wba Chef Bowl 6Cm - Min Orders Apply

Product Of The Week

London Bluetooth Speaker & FM Radio SC - Black

London Bluetooth Speaker & FM Radio SC - Black
Price  R369.58  
Buy Now

Featured Products

Large General Purpose First Aid Kit
Large General Purpose First Aid Kit

News & Articles

New Articles (1)
All Articles (617)
Corporate Gift Articles (405)
Corporate Gift Ideas (10)
Corporate Gifts - Branding (6)
Gadget Articles (60)
Gifts in The Press (75)
Promotional Clothing Articles (38)
Webpage News (18)
General News (28)

Search Articles Text


Latest products

Large plastic bottle (700 ml) with removable infuser and carry h

Large plastic bottle (700 ml) with removable infuser and carry h

Our Price: R79.88

Follow Perkal

Follow Me on Linkedin Follow Me on Pinterest