Pens are one of the most popular promotional materials around. Cheaper and very useful, they often form the backbone of the promotional efforts of many companies. But because of desires to make pens even more powerful promotional tools, Corporate Gift Pens were born as a result of keeping up with market demands and the latest advances in promotional trends.

More about Gift Pens?

Corporate Gift Pens refer to pens and other writing materials that are used as gifts by corporate companies to their loyal patrons. Some of these pens are branded, which is common among top brands while some companies use local pens. Almost without exception, these pens bear the name of the company or product behind its distribution.

Types of Gift Pens

The type of pens used as corporate gifts depend on the company using them. For companies that are large and producing very expensive or technologically intensive products, expensive pens are the norm in promotions. This usually includes such brands as Parker and other brands of fountain or sign pens. Other Corporate Gift Pens are ordinary pens that may or may not come withy a lanyard so that the recipient can easily wear it around his/her neck at the office.

Advantageous in Promotions

Some of the reasons that make Corporate Gift Pens very popular promotional material are the following:

Being cheap (in the case of ordinary pens) they allow companies to buy them in bulk so that the promotions will be a lot more effective given the limited budget for promotions.
In the case of the more expensive and classy type of pens, companies using them are able to create a more dignified image for itself, making it truly distinct in the market.
Although pens are generally used for writing, there are some who prefer to keep them as souvenirs. In this case, Corporate Gift Pens are in effect promotions for posterity that will allow the promotional effort to last a lot longer.
Distributing Gift Pens
In order to make promotions using these pens effective, proper distribution is the key. This is even more important in the case of companies using expensive pen brands. This is why many companies take extra care in their distribution process. While companies using ordinary pens may freely give them to anyone they pleases, expensive pens must be given to only a select set of clients in order to preserve the distinction and prestige of the company behind the pen.

Promotional Products is a business dedicated to getting your company name and logo onto as many different varieties of product as possible. The more products that have your company name and logo on them, the more exposure your business gets. Promotional Products is about advertising through merchandise exposure.