Promotional items, intended to present a company's logo to potential customers or current clients in a useful or novel fashion, are one of the largest growing sectors that marketing budgets are being dedicated to since 200
Advertising basically refers to an art of persuading the audience (viewers, listeners, readers, sometimes a specific group) into purchasing a given set of commoditie
Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views
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