Most marketing gurus agree that in order to truly gain a new customer or client they must be reminded of your company at least seven times. Why? Above all else, they may not require your services the first time they discover your product or service. Having potential clients or customers view your brand, tagline, or logo on a daily or weekly basis is the perfect way to gain extra sales without the extra effort. An inexpensive way to accomplish this is through corporate gifts. From t-shirts to magnets, the list is virtually endless, and corporate gifts can fit into almost any business budget.
Corporate Gifts- Benefits of Corporate Gifts Over Traditional Sales Methods
Traditional sales items such as flyers, discounts, business cards and print advertisements work if a person or company is actively searching for what you have to offer at the time they receive it. Now, don't get us wrong. Informational brochures do have their place in every marketing budget. A well put together flyer or packet is an excellent point of reference for your potential clients, and deadline driven sales events can entice a new client to test your services. During those 'off times' when a stellar deal isn't available or after the brochure has been dropped off, corporate gifts have a clear advantage. Corporate gifts can allow you to drop in on your potential clients (if you are using them for business-to-business accounts) and provide your sales team with an open door to refresh your potential client (or current client) with information about your products or services.
Benefits of business to business corporate gifts include:
Corporate gifts are generally useful. Ideally, corporate gifts don't have to tap out your budget. They can include items such as mouse pads, coffee mugs, desk calendars, or anything that will preferably used daily.
People are always happy to receive free stuff. An executive may receive dozens upon dozens of business cards, the same as a busy parent that is bombarded with advertisements to purchase services or a product. Most of which will be glanced over in two seconds and tossed or filed away. No one turns down a free coffee mug or mouse pad. Everyone likes something for free. Your sales team will be much more well received when they combine their winning personalities with corporate gifts.
Corporate gifts reach a wide range of people, not just the recipient. Office staff have dozens of people pass their desks every day. Any item sitting out on their desk will be viewed by colleagues, delivery staff and clients. Items such as pens and pencils migrate easily from one person to the next and almost work as a free referral service.
Using Corporate Gifts- Information to Include on Your Corporate Gifts
There are key informational items about your company that should always be included on your corporate gifts. These include your corporate logo, company name, website and phone number. If there is room available then add your slogan/tagline or unique selling point. You wouldn't believe how one sentence, such as "A Century of Service" or "Voted Best Restaurant 5 Years in a Row" can make a huge impact. The key is to choose your slogan correctly, depending on your industry.
Corporate gifts serve as both an entryway for your sales team as well as a lasting reference point for potential new clients. Isn't it about time you started using corporate gifts?