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Are conference give-aways any different to any other corporate g by Perkal

It is, therefore, necessary to understand the situation in which a conference delegate will be working in and what the delegate will be doing during the conference.
Notebook - ideal to include in your conference pack
A4 size folder with 20 page notepad - also ideal for conferences
Drinking bottle for your outdoor event

If it is a conference where lectures will be given then:

    * Consider flash sticks – preloaded with the speakers notes
    * Jotters (notebooks) that can be held in the hand if there is going to be a lot of walking around and other writing pads, if there is to be a lot of writing, are a great give away
    * Pens and pencils can be parcelled together with the pad.
    * To do the parcelling of the give aways, it may be both functional and a worthwhile branding exercise to give a conference folder or binder or a tote bag of some sort.

If it is a conference or event where there will be a lot of outdoor walking:

    * drinking bottles might suit the occasion
    * caps or hats if the function is out of doors
    * Remember to order lanyards.

Here I just want to tell a story that has influenced my decisions on gifts for many years;  While flying from Cape town to Durban one day I struck up a conversation with my neighbour and during the flight I saw him using a magnificent kids leather folder.  I remarked how fantastic the folder looked.  He turned to me and said: ‘would you buy a Boeing from a salesman using a thin brown cardboard folder’.  Well the answer was pretty obvious.  Since then I remember those words whenever I sell a gift to a client – meet the occasion and never sell down.

Always make sure your image clearly and strongly presented and that the item given away has lasting value [i.e. the quality is good and functionality won’t break down within a very short time].

Branded promotional gifts must be remembered in a positive light.

Selecting the right conference gift can make a world of a difference to the success of your conference – from being a quickie gift to one that will be spoken about for many months after the event.

Promotional pens must be one of the most useful and effective items available. They are available in a wide range of prices from ‘cheap’ to expensive for the discerning user.  Their size makes them easily portable and easy to give out.  One feature of a writing instruments not often considered is that it has ‘viral’ properties – from the original owner it can travel through the hands of many and over many desks – promoting your brand all the way.

Pens can be printed with nearly anything - logo, address, phone number or slogan.  The design can be simple or highly creative.  The information can be printed or engraved.

Your advertising investment can be made to work for you as often as the pen is held.

This article was published on Tuesday 24 August, 2010.

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