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1,000 Companies Operate in the R80 billion US Entertainment and by Perkal

M2 PRESSWIRE-9 March 2007-Research and Markets: 1,000 Companies Operate in the $12 billion US Entertainment and Games Software.(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:09032007

Dublin: Research and Markets (https://www.researchandmarkets.com/reports/c51873) has announced the addition of the First Research report: Entertainment and Games Software - Industry Profile to their offering

Covering over 175 industries and updated every 90 days, the First Research Industry Profiles do the "heavy lifting" for you - saving your sales team valuable research time, enhancing client communications and giving you the competitive edge to win more business.

Easy-to-use and up-to-date, the Industry Profiles provide you with the industry research necessary to stay on top of constant changes in select industries.

The First Research profiles help target your products and services directly to prospects. The Industry Profiles provide the information and understanding you need to engage new prospects during the sales process, deepen customer relationships and strengthen your own bottom line.

Topics CoveredIndustry OverviewQuarterly Industry UpdateBusiness ChallengesTrends and OpportunitiesCall Preparation QuestionsFinancial InformationWebsite and Media LinksGlossary of Acronyms

SummaryThe US entertainment and games software industry includes about 1,000 companies with combined annual revenue of about $12 billion. Major companies include Electronic Arts, Activision, THQ, and Take Two Interactive, along with divisions of large integrated companies such as Microsoft, Sony, and Nintendo. The video game publishing segment is highly concentrated: the top 10 companies have over 80 percent market share. The game development segment is fragmented: most game development studios have a single location and fewer than 20 employees.

COMPETITIVE LANDSCAPE

Demand is driven primarily by personal income. The profitability of individual companies depends on an understanding of consumer needs, timely product development, and effective marketing. Large companies publish a portfolio of titles and have advantages of scale in manufacturing, marketing, distribution, and selling. Small development studios compete through creative designs and by partnering with large publishers.

Computer and video games compete as a leisure time activity with TV, movies, music, the Internet, and other forms of electronic and nonelectronic entertainment.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major entertainment and games software product segments are video game software (about 85 percent of revenues) for dedicated gaming machines that work with TVs, such as Sonys PlayStation, Microsofts Xbox, and Nintendo's Wii; and PC game software (about 15 percent). Video game software also includes content for portable handheld devices such as PSP (PlayStation Portable); Nintendos Game Cube and DS systems; and cell phones.

This article was published on Friday 18 January, 2008.

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