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Top 7 Tips to Buy a Promotional Product by Perkal

Presenting promotional products is a sure shot way of maintaining relationships with your customers and employees. Besides this, it is a very effective way of promoting your products and services. But do you really know which corporate gifts are the most effective ones? If you don't know which is the best product, where to buy it and from where can you get these gifts at an affordable price, have a look at these helpful tips.

  • Tip1- Know your target audience:- Make a list of all those customers to whom you want to gift a promotional item. After this, choose the promotional products that are practical. Opting for a latest item available in the market place will ensure that your company's name, logo or message will catch the attention of many people.
  • Tip2- Check what your competitors have been or are giving away:- You don't want to give away exactly the same product that your competitors are. Do you? Checking out the items that your opponents are giving to their audience will help you choose the item that will have the desired impact on your customers.
  • Tip3- Know your design or logo: - Before availing a product, you must make sure that the item can easily be personalised with the design that you want to brand it with.
  • Tip4- Never opt for a discontinued item:- It is necessary to ensure that the item you are availing is not a discontinued item. This is because you may want to order the product again and again, if it proves a real hit amongst your customers and employees. This way you will be able to re- order it quickly as well as easily.
  • Tip5- Opt for impressive packaging:- Once you have selected the product, decided on the print or personalisation of the product, give some proper thought to its packaging. If your product has a limited print or colour options, then an attractive packaging is an ideal way of presenting your gifts with vibrant and colourful designs to your clients.
  • Tip6- Choose a branded product:- As soon as a recipient is given an item, they start making the assessments on it right away. How good is the item, how creative is its personalisation, what are they made up of and most importantly its brand? Therefore always consider in gifting a branded product to your recipient and increase its value.
  • Tip7- Always order extra units:- In case the item selected by you is a good one, over order it. This is because you never know when your colleagues and different departments will ask for one.With the above tips, you can buy the most effective promotional items and can really create an impact on your customers.

This article was published on Wednesday 04 March, 2015.

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