"Top 10 Tips...

on Corporate Christmas Gifts

1.Consider your company or brand ethos and choose a gift that reflects this.

2.Think about the recipient(s) and their lifestyle and make sure your gift fits the profile.

3.Choose an aspirational product, one that the recipient will aspire to, but is unlikely to buy them self.

4.Think about the practicalities. If you are buying 100 TV’s to give as gifts, where are you going to securely store them in the lead up to Christmas.

5.Investigate the recipient’s company policy. Is your contact allowed to receive a personal Christmas gift? Some companies pool gifts and hand them out among the entire staff. Do you want your expensive pen to go to the post boy?

6.Timescale is important, especially for perishable gifts such as food hampers.

7.Decide the budget you are going to allocate to Christmas gifts so that you can give your supplier an accurate brief.

8.Consider over branding, or not! Adding your own company logo to an expensive gift might devalue it, or make it an embarrassment to use

9.Don’t forget religious considerations. Not everyone celebrates Christmas!

10. Don’t debase your own brand by giving an unreliable product. No one wants their gift to be remembered for delivering disappointment!
"