Are you wondering what to give your clients for Christmas? Personalised promotional products might just be the ticket. But how do you choose the best promotional gifts, especially for the holiday season? Here are a few tips.

Regular Promotional Items Versus Items That Are Perfect For Christmas

Before getting into details, it's important to differentiate between regular promotional items and items that work particularly well as Christmas gifts. There are countless options when it comes to promotional items, but most of them aren't really the best choice when it comes to Christmas gifts. Here's an example:

One of the most popular promotional items are pens - and they're highly useful because not only are they used regularly but they're also passed around from one person to the next, so you get extra mileage. But do they make great Christmas gifts? No.

Why not? And what WOULD make a promotional gift item an ideal choice for Christmas? Here are three criteria to consider when you make your choice...

1) Price And Value

Pens and similar office items such as sticky notes and notepads tend to be inexpensive and don't really qualify as "gifts." At least they don't unless you give high quality pens that are quite a bit more costly. So one of the key criteria is price or value. Cheap items just don't feel like gifts.

2) Enjoyment Factor

Pens and other office items also feel too much like "work." For Christmas, you want to give something that adds some pleasure to life. That could be something as simple as a pretty paperweight, or as complex as a set of wine paraphernalia.

One thing that's universally enjoyed is clothing, provided it's attractive and of high quality. Sure, t-shirts and sweatshirts are welcome gifts all year long, but they also work well for Christmas. People like getting clothing for Christmas.

3) Seasonal

If you want to give something that's really appropriate for the season, you have two options. Either give something that enhances the Christmas spirit, such as seasonal items, including snow globes, ornaments, and other such things.

Or you could give things that people buy during this time of year because they will need them come January 1st. And this, of course, means calendars and diaries.

Why Calendars Are The Perfect Promotional Christmas Gift

Everybody has at least a couple of calendars, and they go shopping for them towards the end of the year. If you gift your clients or prospects an attractive calendar, it might very well get a place of honor on their office wall or desk. They might also use it at home. Either way, they will see it daily, and they will be reminded of YOU every day as well.

So if you're looking for the perfect branded Christmas gift, start with calendars or diaries. Pick one (or several) that are truly attractive, have your logo printed on them, include a personal note or Christmas card, and send it off.