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Promotional Mugs and Their Uses by Perkal

Coffee mugs; who does not like a witty or inspirational coffee mug? Whether you are a stay at home parent or a manager of an office, coffee is probably a regular part of your daily routine.

The benefits of a promotional mug are often undervalued and almost always over looked. They make excellent gifts to loyal customers, or even new ones, around the holidays.

Just a small gift from your business to remind the client that they are important to the company (this also applies to employees as well). This act can have a huge impact on your image to the person receiving the gift, especially around the holidays when some people need that little extra appreciation. After all, the holidays are a stressful time and it is always nice to receive a gift from someone. These simple coffee mugs can build a stronger foundation in the relationship between the company and its staff and clients by reminding them that they are important and valued by the company. These promotional coffee items are not just gives either, they are also a great avenue for advertisement and marketing.

Using promotional items as a marketing tool

Promotional coffee mugs can help open channels for your business by using them as handouts to potential clients. Nobody is going to turn away a free coffee mug and by putting your company logo and/or slogan on it, you can advertise your company's name just by giving out a gift. It does not stop there either, that person will most likely use that coffee cop at their office or in another setting where more people can be drawn to your business. With the company name on the cup it can become a topic during daily conversation, especially as filler conversation when there is just empty air. A simple "where did you get that coffee cup?" can become an introduction to a new client. This simple item, a mug with writing on it, can become a powerful tool in the world of marketing with the right application.

Coffee is a heavily favored beverage of choice in the morning and the simple act of someone drinking from a promotional coffee mug can have very fortuitous rewards for the company. So think about that the next your company is stuck trying to decide what to give the employees for the holidays. A nice promotional mug can make a thoughtful gift or a promotional hand out.

This article was published on Thursday 24 September, 2015.

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