Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products / corporate gifts

A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone.

•Tradeshows:71.6% of attendees who received a promotional product remembered the name of the company that gave them the product •Tradeshows:76.3% of attendees had a favorable attitude toward the company that gave them the product. •Tradeshows:Including a promotional product with a preshow mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth •Reach: 71% of respondents randomly surveyed reported receiving a promotional product in the last 12 months. •Reach: 33.7% of this group had the item on their person a coveted location for advertising •Recall: 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. •Recall: In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. •Impressions:52% of participants in the study did business with the advertiser after receiving the promotional product. •Impressions: 52.1% of participants reported having a more favorable impression of the advertiser since receiving the item. •Frequency:73% of those who used the promotional product that they had received stated that they used it at least once a week •Frequency:45.2% used it at least once a day •Note: The greater the frequency of exposure, the lower the cost per Impression •Repeat Exposure: 55% of participants generally kept their promotional products for more than a year. •Repeat Exposure: 22% of participants kept the promotional product that they had received for at least six months •Retention:  75.4% of those who received a promotional product stated that they thought the item was useful •Retention: 20.2% kept the promotional product because they thought it was attractive •Direct Marketing: The inclusion of a Promotional Product to a mail promotion increased the response rate by 50%. •Direct Marketing: The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter alone. •Direct Marketing: The use of a Promotional Product as an incentive to respond reduced the cost per response by two-thirds. •Repeat Business: Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8- month period. •Repeat Business: Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied. •Referrals:  Sales people who gave promotional gifts to their customers received 22% more referrals than sales people who did not use promotional products. •Good Will: Customers who received a promotional product scored 52% higher than a letter only. •Conclusion: The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser.