The importance of marketing

In today's tough economic times, many businesses are quick to cut their marketing spend at the first sign of economic uncertainty. This is the worst thing a business can do as customers forget about you and purchase from your competitor thereby compounding the problem.

Maintain visibility with a more cost-effective marketing medium like promotional products.

Seeing your product everyday will ensure that your brand remains in top-of-mind awareness.

What are promotional products?

Promotional products are cost-effective marketing mediums.

They come in all different shapes and forms, are highly beneficial and can be used in a variety of ways.

Different types of promotional products

    Apparel
    Gifting
    Bags
    Sporting Solutions
    Work Wear
    Head Wear

Top 6 reasons why promotional products are great promotional tools:

    Cost-effective
    Creates brand awareness
    Memorable
    Helps boost customer loyalty
    Establishes goodwill
    Not seen as intrusive



Click here to view the statistics.


8 inspirational ways to use promotional products

    Holding a fun run? Get all the runners dressed up in branded t-shirts and congratulate the winners with an ice cold drink in a promotional cup.
    Hosting a conference? Help your audience get organised with branded note books, pens, and bags.
    Involved in a trade show? Leave a lasting impression with funky shopping bags and a memory stick containing your marketing message.
    Tempt new customers with free gifts: Hand out flying disks or small ball sets for a sun tan lotion brand, handbags for a make-up brand), and lanyards for a gym brand).
    Pursue a meaningful Corporate Social Initiative: Sponsor top sporting kits to super stars in disadvantaged schools or sponsor school bags and pens to disadvantaged school children to boost education.
    Boost awareness of your campaigns: Promotional products are a great way to get across your marketing messages; go for something unusual to make your brand stand out, like brightly coloured stress balls.
    Empower your employees and allow them to embrace your brand: Supply your management staff and internal departments with corporate shirts and trousers, and equip your hardworking factory staff members with overalls, safety boots and other Personal Protective Equipment (PPE).


These are just some fun ideas of how you can use promotional products as your walking billboard.