There’s no denying that social media plays a big part in any marketing strategy for a brand. Most people on the planet use at least one social network on a daily basis!

Brands across all industries recognise the need to use social media for business. After all; it’s an easy and cost-effective way to connect with different audiences. These days, competition for business on social media is high. That means a lot more work has to get done to attract a target audience.

You might not think it at first, but promotional products can help to boost any social media campaign! They have the power to incentivise and even make any content go viral. Here’s how they can do that for you:

Promotional products encourage social sharing
First of all, you need to put yourself in the mindset of your audience. Sure, you might say stuff that they want to hear. But, why should they go to the trouble of sharing your content with other people?

In a way, your target audience is a little like your unofficial sales team. You can get them to spread the word about your organisation. And it can get done thanks to the use of promotional products!

For example, one classic way to make social content go viral is by offering a competition. Let’s face it; we all like free stuff! If there’s a real chance that we could win something, we’ll enter a competition to do so. One of your “rules” could be that you tell people to share your content with their friends or followers. Some of those folks will do the same thing, and so forth.

As you can see, competitions involving free promotional products can soon go viral.

They are cost-effective
The beauty of promotional products is that they won’t cost you the Earth! All you need to do is select the right type of products for your social media campaigns. You could choose promotional products like branded T-shirts or gift “goodie” bags.

They can help social sharing offline too
As weird as it sounds, your social media campaigns can work offline as well. Let’s say that your campaign includes a competition to win promotional items. Those items are all tailored around the launch of a new product or service.

Retail stores could show details of those competitions and encourage your audience online. Social media promotions aren’t just limited to the Internet. They can reach your audience offline too.

They can help you learn more about your target audience
One thing that promotional products are useful for is learning about stuff. In this case, they help you to find out what people love about your brand.

We all know that social media campaigns are often a process of trial and error. Each brand and their audience are different, even if the brands are in the same industry. Some promotional products may work well for one brand. Different ones may be a better fit for other brands.

Learning more about your audience means you can customise future social media campaigns.