Advertising
Advertising basically refers to an art of persuading the audience (viewers, listeners, readers, sometimes a specific group) into purchasing a given set of commodities. Most commonly, the desired consumer behavior is what is put in line with a commercial offering although ideological and commercial advertising might also proceed. For that reason, advertising has become a favorable platform of marketing and companies have been a forefront to spice up advertising efforts in a number of ways.
Branded Products
From the largest multi National Corporation to the smallest market trader, there is the prevalence of a trading name. However, only a minority of these businesses can be classified to as a brand or a brand name. Essentially, branding is a name given to a certain product to help distinguish it from the competition. The overall branding of a company or a product has stretched to a symbol, a logo, or even design features (think Apple and their computer designs).
Benefits of Advertising using Branded Products
Branded products, much to their credit, have helped companies to turn innovative spirits inwards hence growing an impressive customer base. The first benefit of advertising using branded products is that it triggers memory of your product within the community of consumers. A strong image or logo keeps the image of your company in the face of many potential customers improving the indulgence of the customer existence in the product line.
Another benefit is that a strong logo projects a quality image of your brand. An image of quality promotes your business to appear as part of the product making the brand to be part and parcel of the services (or even products) offered by your enterprise. It is often said that if you expose two identical products to an audience, one of which is branded, they will tend to believe that the branded item is of higher quality.
Additionally, a strong brand will portray an image of large and esteemed enterprise since people relate branding with genuine corporations that have money to spend on advertising without compromising on the quality of the services or products they offer. Following a spectacular rise and fall during the dot com era, many companies revamped their corporate images and steadily acquired branding technique to bolster their portfolio.
Did you know that if your enterprise has an enticing brand it helps to link together multiple range of product categories? This means that you have the convenience of putting your brand name on each and every product and service your corporation offers. For instance, Sony sells music equipment, television sets, consoles, video players, camcorder among other products under the ''Sony'' brand name. Cadbury also sells a range of confectioneries under many varying sub-brand names like flake, boost, time out and dairy milk under one product brand.