The art of advertising for products has been a necessary tool among businesses since time immemorial. Advertising new products increases the dominance of a company and edges them from rival companies. The increasing competition among mainstream companies has seen the rise of custom promotional products to build brand awareness among consumers and potential clients. The competition for market domination is so fierce that it is often termed as 'brand wars'. Most of this is seen among companies that serve wide populations such as food and drink companies, communication giants and technology providers. These companies resort to the use of products specially made to expand their brand. Promotional products used by companies may include:

Clothing

Often, you have come across clothing items branded in company names. They come in form of T-shirts, jackets, caps, wristbands, pullovers and scarves. This type of branding is the most effective as it reaches the highest number of consumers at very little cost compared to putting advertisements on television. Companies often give out these pieces of clothing as gifts upon purchasing one or more of their products. This is a big attraction to customers, since many want to be associated with a particular brand.

Household items

Companies produce with specially made items for everyday use in the home. These items, which are heavily marked with the company logo, include umbrellas, cutlery, mats, wall hangings, and chairs. The presence of such items is a huge boost to a company's image and presence in the market. The more promotional items a company rolls out for use, the more it gains in terms of profit and edging out other similar companies.

Lotteries

Lotteries are mostly used by companies that deal with communication and technology. When consumers buy an item at a certain price, they are automatically entered into a competition to win a prize. The more products the customers buy or the more money they spend, the more their chances of winning the prize. Lotteries are the most common form of branding and the most popular due to the excitement they elicit from the public.

Events

Major companies act as the official sponsors of major social, corporate and sporting events. During these events, they sell their products and use banners to advertise them. In fact, all events today always have corporate sponsors who aim to reach as many consumers as possible. This is one of the powerful ways of branding, especially if the company puts up its tent within the event, where people can go to and learn more about its products and services.