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Corporate gifting is gaining even more importance by Perkal

Employee Gifts: As more and more companies are realizing the importance of employee recognition in today's highly unstable professional world, the need to choose the right kind of employee gifts has never been more pressing. While employee appreciation gifts can range from small thank-you gifts to grander gifts like paid family holidays, expensive gadgets, etc, however, according to Human Resources experts, employee gifting should be more about recognizing and appreciating employees than just giving them expensive or monetary gifts. Gifts that value the employee's contribution serve as a source of encouragement, often motivating the employee and other members of the organisation to perform even better. Which is why, if showing genuine recognition is your aim then nothing works better than customized or thoughtful gifts. A nice customized office hero mug with the employee's name and photo, a recognition certificate, medals, trophies, etc make for interesting employee recognition gifts. Of course, exceptionally outstanding performance can be rewarded with something more special like a newly launched tablet or mobile phone, customized wrist watch, premium desktop accessories etc.

Marketing Giveaways: Promoting your brand and company in the right way and in front of the right audience is becoming increasing important in today's highly competitive corporate world. This is where corporate gifting plays an important role in helping you make that first good impression on prospective clients and customers. A pen, diary, card holder, notepads or any other such item when stamped with your company's logo or with a unique marketing message, stand to capture the attention of people, without having to spend a bomb. Putting up stalls or kiosks in malls, shopping complexes and other such popular public spaces to market new launches or to directly interact with people to gain feedback is becoming more and more commonplace. A small gift here given to those people, who have taken out the time to interact with your company's representatives, will only help them remember the brand or your product better.

Top Client and Management Gifts: In the world of business, maintaining cordial ties with business partners, investors and top clients is extremely important. This is where, sending out tasteful corporate gifts at special occasions like New Year, festivals, anniversaries, etc is a great way to strengthen old business ties and forge new ones. Such gifts not only bring about a feeling that the client or business partner is being valued but also are also a reminder for them to look forward to more successful collaborations with you. Top client and management gifts can span across various options like classy leather diaries and organizers, luxury pens, appliances and gadgets like tablets, mobile phones, electric kettles, premium watches and more. Do add your company's unique logo and branding to the gifts to make sure that they serve their purpose of spreading your company's goodwill around. However, one crucial point that needs to be always kept in mind is that the corporate gifts represent your company; therefore the best way to hit the nail is by choosing something that embodies your company's overall image. SoArticle Submission, stay away from wild and whacky options as corporate gifting is an essential brand building tool.

This article was published on Wednesday 08 March, 2017.

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