Corporate gifts are broadly of two types, internal and external. While internal gifts are given to staff, managers, executives, or between shareholders, external gifts are usually given by the company to clients. External gifts may be a sign of welcome to a new client or in recognition of long term association. Many companies choose the holiday season as the ideal time to send a company present to clients. Corporate gifts are different from promotional items in various ways. Unlike promotional items which serve as an important tool for advertising a company and getting its corporate message across to the intended audience, corporate gifts generally do not carry an advertising message but may instead be personalized with the recipient's name. The difference between the two gifts may also be in value and price of the items. Promotional gifts are more generally low-value items like pens, key chains, T-shirts and similar items. Although these promotional items serve as an attraction strategy for people to support the business, they may not be ideal gifts to give to long-time clients. Corporate gifts meanwhile are usually high-quality items meant to show appreciation and concern of a business towards its clients and employees. Items like customized pens, clocks, and leather briefcases are some of the more popular choices and nowadays intangible business gifts such as vacations and cruises comprise a significant portion of corporate gift-giving. The type of corporate gift that a business gives to a particular client depends on the relationship between the two of them. Usually, the higher the returns, higher is the quality gift that the company gives. Most large firms and public organizations have established policies regarding business gifts. There are many benefits to corporate gifting such as building company cohesion and morale or building the brand image of the company. The gifts may not just be simple objects but exclusive products that are not available to the market yet. This is quite helpful since it shows clients that they are considered special and treated to unique products first before others. As part of a well-considered program, corporate gifting can help establish or enhance critical relationships and become a cost-effective means of recognizing activities that benefit the business. With online shops and retail sales, buying the perfect corporate gift has never been easier with the wide range of products available out there
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