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Back to School gifting by Perkal

Four times a year school children across the length and breadth of South Africa go ‘back2school’. These events can become wonderful times to promote your brands and products. Of course the target market is the most important objective and therefore the marketer has two opportunities to grab: the first is when the products are consumed by the school children themselves. The second is when the children become the vehicles to take the products to the prime target market [the parents].
Sports bag
Pencil set

We all know how stressful ‘back2school’ shopping can be – usually the shopping is left to the last minute. This results in hectic, chaotic and, ultimately, stressful times. Considering that this takes place more than 50 times a single person’s lifetime, it is hard to believe that the learning experience is never achieved. Stores become over crowded, promotions are pumping leading to doubt and distrust.

Back2school promotions are a wonderful way to achieve wide awareness of your brand and products. This they do by creating shopping convenience and a great opportunity to attract new consumers [children and parents] to your offers.

Some items that are natural promotions;
School bags that can be used to accumulate books, clothing and any other items where bulk is the name of the game.
Lunch boxes for holding new and tried and tested food items such as cheese packs, cold drinks, healthy sweets, dried fruit and such.

Stationery boxes for holding pencils, highlighters and other writing material. In fact highlighters and pens become branding promotions in themselves. These days it is also possible to purchase ‘sanitising’ pens for those who want to ensure hygienic conditions for their children.

Other back2school ideas for promotional items include:

    * rulers
    * pencils
    * novelty erasers
    * novelty USB sticks for the more advanced pupils
    * water bottles
    * various items of clothing [T-shirts, hats and caps, running shorts, towels etc]

Back2school does not necessarily mean only school goers but there are also post matric and university organisations. These offer the opportunity to promote ‘big ticket’ items such as:

    * Tog bags
    * laptop bags
    * MP3 players
    * Inexpensive digital and even
    * Laptop computers

This article was published on Thursday 05 August, 2010.

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70000+ products from over 300 suppliers all over the world.

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