Promotional items are a great way to keep your company name in front of as many people as you can. These items are like free advertising for you all the time. When you give someone a pen that has your logo on it, you have no idea how many people are going to see that pen and ask about your company. Or maybe when they need services similar to what your company do, they will call you first because they are already familiar with your name.
Choosing the right promotional gift is an important part of the process but just as important is how you use these gifts.
Here are 5 ways that you can use promotional gifts for your business:
1. Gift with purchase
When you offer a gift with purchase you should make sure that it is something of value that will give the customer the incentive to make a purchase. You can do this as an online promotion or at your retail location. Cosmetics companies often give away makeup in a promotional bag with a specific purchase amount.
2. At trade shows
If you are participating in a trade show you may want to be one of the first vendors that guests will see. This will let you give away a free tote or shopping bag for them to put all of the brochures, business cards, and free items they will be picking up at the show. Everywhere people look they will see your name; people who have already accumulated an armful of freebies will head right to your booth to get one of your bags.
3. At your retail location
If you have a retail location you can create events where you plan on giving away free pens, totes, or t-shirts. You can put all of their purchases inside one of your large paper or plastic shopping bags. You can give each person a new pen to use when they sign their credit card receipt.
4. In response to a contest
There is no doubt that people love to get something for free. Getting something they could really use is even better. If you are giving away a promotional gift item as a prize for a contest you create you will build your customer base by having everyone fill out a form that asks for general information as well as their email address. You can offer large prizes for 1st, 2nd and 3rd place and then give away 250 free t-shirts to the rest of the people who entered the contest as a goodwill gesture.
5. As a gift for loyal customers
Many companies who have loyal customers who spend a good deal of money with them like to reward their clients with an upscale type of gift such as a leather computer case or messenger bag with their company logo on it. You can be sure that your business will be discussed every time someone admires their bag. And because it is a useful gift as well, it will be viewed many times over.