Radio Communication: Sawa Mninjah and Geometry Global Dubai (United Arab Emirates) for ‘Rescue Radio.’
Special Awards
Loeries Hall of Fame – Keith Rose
Keith Rose, director and founding partner of Velocity, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the industry.
Marketing Leadership and Innovation Award – Claudia Walters
Claudia Walters, Marketing Communications Manager of Mercedes-Benz, was honoured with the Marketing Leadership and Innovation Award.
Adams & Adams Young Creatives Award
The award, for exceptional achievement at the age of 27 or younger, went to Matthew Pullen and Freda Raubenheimer. They each received a Gold Loerie and a trip to the Cannes Lions International Festival of Creativity, courtesy of Adams & Adams.
Antalis Creative Use of Paper Award
The winner of the 2014 Antalis Creative Use of Paper Award is the Johannesburg Zoo and Y&R South Africa for ‘See what comes out in the dark’. The award includes two Apple iPads for the creative team.
The Times Newspaper Award
The Times Newspaper Award went to One School at a Time and Joe Public for ‘Project English.’ As part of the prize, Joe Public secures next year’s campaign for the Times Creative Press Ad challenge, valued at R160 000.
Unilever Ubuntu Award for Sustainable Marketing
The Unilever Ubuntu Award for Sustainable Marketing honours brand campaigns that do good while doing good business. A Gold Loerie was awarded to Exclusive Books and 140 BBDO for the Exclusive S.E.E.D Library.
Loeries Creative Future Scholarship
This year the scholarship was awarded to Banzi Kasana of SACS High School in Cape Town. For the first time this year, additional bursaries were offered by Vega School of Brand Leadership and the Red & Yellow School allowing two more students to benefit from the programme. Recipients of these bursaries are Ida Janine van Staden from Parklands College and Chiquita Williams from PJ Olivier Art Centre in Stellenbosch.
Student Awards
This year four Gold Loeries were awarded:
Emijl de Kock, Leigh Pietersen, Emma Philip, Sanri Pienaar from AAA School of Advertising Cape Town for National Geographic – ‘Almanac of Extremely Average Animals’.
Jodia Steenkamp from Stellenbosch Academy of Design and Photography for Expose-‘Calendar’.
Shana Sivewright AD, Melissa Fontini CW from AAA School of Advertising Cape Town for ‘Recollection’.
Frané Els from the North-West University for ‘Ubuzu’.
Three Craft Gold Loeries were awarded:
For TV; Film & Video Crafts, Frané Els from the North-West University for Ubuzu titled ‘Ubuzu’
All the winners will be listed on the Loeries website (www.loeries.com) from Monday, 22 September.
Loeries Official Rankings
The Loeries Official Rankings provides a thorough and fair process to accurately report on the results of the awards. Rankings tables for agency, brand, digital agency, Film Production Company, category, agency size, countries outside South Africa, Creative Circle agency groups and individual agencies will be released post the awards weekend and once all winners have had the opportunity to check and revise credits. More information is available on loeries.com.